CUSTOMER-DRIVEN INNOVATION.
Culture-Defined
Growth.

Everyone wants innovation. No one agrees on what it is.

You’re stuck translating vague ambition into action. Every team has a different take. Without shared language or empathy, it’s just noise. You need people to see the same picture — and care enough to build it together.

You’re building the plane while flying it.

There’s no time to design how innovation works — you're juggling workshops, coaching, and strategy all at once. Without clear tools or process, it’s chaos. You need systems that support speed and sanity.

You can’t prototype your way out of a broken culture

Even the best ideas die if the culture’s not ready. Risk-aversion, decision delays, or “this isn’t how we do things” kills momentum. Changing that takes rituals, small wins, and real team buy-in — not just Post-its.

SPARK
THE VISION

Ignite customer-driven innovation within your company. We'll help you uncover growth opportunities aligned with your organisational strategy and vision.

EMPOWER
WITH KNOWLEDGE

Build the mindset and skills needed for innovation. Learn from experts and peers in our open programs, or our tailor-made masterclass for your company.

TURN IDEAS
INTO IMPACT

Bring innovation to life. We provide hands-on coaching and mentoring to help you implement real-world solutions and see tangible results.

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UPCOMING OPEN PROGRAMS

COMMUNITY OF PRACTICE
INNOVATED BY DESIGN

Are you eager to enhance your innovation skills and master design-research techniques for significant impact?

Do you recognise the importance of business model innovation and are you focused on achieving meaningful outcomes?

Start date: October 10th , 2025
Duration: 6 days over a one-year period
Location: Wintercircus Ghent
Language: Dutch
Participation fee: € 4250,00

VIEW PROGRAM

COMMUNITY OF PRACTICE
STRATEGIC
INNOVATION

Innovation as a strategic advantage. You learn from experts in the field of strategic innovation, open innovation, future foresight and venture building.

Start date: October 10th , 2025
Duration: 6 days over a one-year period
Location: Wintercircus Ghent
Language: Englisch
Participation fee: € 5750,00

VIEW PROGRAM

EPIC DESIGN MATURITY ASSESSMENT

This free assessment helps you get unstuck and build what your audiences need!
Discover your strengths and weaknesses in less than 10 minutes!

  • Understand your audiences
  • Stay focused on impact
  • Develop effective innovation processes
  • Foster a creative and innovative culture
TAKE THE ASSESSMENT
jan@waai.design
+32 475 940 864
MEDIUMLINKEDIN

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