Design is an intentional intervention to change something for the better. It is about making an impact. Empathy drives us to understand this desired impact.
Although we embrace creative thinking, we aim for the best results and assess the processes with the EPIC-design assessment tool.
A human-centred design approach is our default way of working. Design projects with a broader societal impact make our hearts beat faster.
To enable ourselves and our customers to use creative-thinking methodologies to gather divergent ideas on the one hand and to converge to the best outcomes on the other, we use two methodologies.
The first is the process framework FIDL, which guides us through the process in four phases: frame the need or problem, ideate on all possible solutions, design the most preferred one and launch and iterate.
The second is the EPIC-design assessment tool, which enables you to self-assess your empathic mindset, the process you have designed, the impact measuring you have in place and the organisational culture. This self-assessment we execute on the four phases of the process.