Design is an intentional intervention to change something for the better. It is about making an impact. Empathy drives us to understand this desired impact.

Although we embrace creative thinking, we aim for the best results and assess the processes with the EPIC-design assessment tool.  

A human-centred design approach is our default way of working. Design projects with a broader societal impact make our hearts beat faster. 

by Design

An ever-growing number of companies focus on innovation. Because they want to develop better products or services, or because the market and changing environment force them to do so. Larger companies often appoint innovation managers or create departments to innovate their services. We know that innovation managers need support in establishing an organisation’s innovation culture from our extensive research. We want to help them with this community of practice.

In this Dutch-spoken community, we will tackle various topics such as strategic innovation, financial planning, innovative organisations and many more. That we will do in six offline workshops over one year, starting on September 3rd 2021.

Design-thinking process

Design methodologies

To enable ourselves and our customers to use creative-thinking methodologies to gather divergent ideas on the one hand and to converge to the best outcomes on the other, we use two methodologies. 

FIDL (Human Centred Design Methodology)

The first is the process framework FIDL, which guides us through the process in four phases: frame the need or problem, ideate on all possible solutions, design the most preferred one and launch and iterate. 

Design maturity model

The second is the EPIC-design assessment tool, which enables you to self-assess your empathic mindset, the process you have designed, the impact measuring you have in place and the organisational culture. This self-assessment we execute on the four phases of the process