Risk-free innovation through an iterative and co-creative approach

Every company is forced to innovate today. Due to rapid technological developments, but also due to the changing expectations of customers. Your customer base is becoming more diverse, which makes it more difficult to understand needs, habits, expectations and culture.

To limit your risks

When you innovate, you take risks. And you want to limit those as much as possible. You want to build services that meet existing needs, in accordance with the expectations of customers.

We test ideas with customers

To avoid that risk, we help you to develop your services together with your customers. So you do not build things that nobody wants. Together with you, we walk in the shoes of your customers and examine how they want to experience a service.

And deliver a validated roadmap

With the insights we gain from the research with your customers, we minimize the risks of your innovations. After all, your future offer has been validated in advance by real customers. We now have a roadmap for the development of a service that your customers are waiting for.

5 ways to innovate more thoroughly

Innovation can be risky. You develop something that does not exist yet. But you can greatly reduce those risks with human-centered design techniques.

  1. Investigate the behavior of your customers
    You can question customers or potential customers about their expectations. But people say what they think, not what they do. In a service design process we investigate the behavior of customers. What they really do, is not necessarily what they think.
  1. Co-create with your customers
    Involving customers in the creation of a service makes you look broader. Ideas that never would cross your mind, suddenly seem obvious. Customers view your development from their specific needs, their previous experiences, through totally different glasses than yours.
  1. Look at all alternatives
    When you gather ideas for the development of a new or innovative service, you look at all possibilities. But also in a co-creation process with customers, all options are examined for their desirability and feasibility. Through that thorough investigation we eliminate assumptions.
  1. Start with the necessary
    The research with your clients teaches us what is absolutely necessary and what is desirable. As a result, we can quickly start with a minimal service, learn from it and further develop on the basis of the acquired knowledge. We therefore reduce the time-to-market, the initial development cost and thus the risk.
  1. Quickly adapt
    Service design is an iterative process, ideas are conceived, tested and adjusted. Because of this iterative approach, errors are quickly discovered and we can make timely adjustments.