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Waai helps to innovate

purposefully.
In a co-creation process
we develop services,
supported by customers
and employees.

Valérie Bourdeau

Valérie Bourdeau

Service Design and Business Design Thinking are the result of my constant search for value for the (end) user.

I have gained more than 15 years of product development experience at companies such as UCB, Televic and Niko. The customer experience and the value that customers attach to their relationship with the supplier are always central to me.
The passing on of that empathic reflex always creates inspiring insights and teams enthusiastically build innovative initiatives.

Schermafbeelding 2018 03 13 Om 12.39.02

Jan Van Caneghem

In digital product development I was for the first time confronted with the need for service design and co-creation back about 10 years ago. Because you cannot formulate correct answers without insight into the needs and habits of customers.

As a designer I have 25 years of experience in communication and digital product development, for companies and organizations such as KBC, De Muntschouwburg and the Flemish Government, Palm Breweries, ING Bank and Digipolis.

Researching waai something is as it is and facilitating creative processes to make it become better, therefor I jump out of bed that morning.