Waai helps to innovate

In a co-creation process
we develop services,
supported by customers
and employees.

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Jan Van Caneghem

In digital product development I was for the first time confronted with the need for service design and co-creation back about 10 years ago. Because you cannot formulate correct answers without insight into the needs and habits of customers.

As a designer I have 25 years of experience in communication and digital product development, for companies and organizations such as KBC, De Muntschouwburg and the Flemish Government, Palm Breweries, ING Bank and Digipolis.

Researching waai something is as it is and facilitating creative processes to make it become better, therefor I jump out of bed that morning.