Waai helps you develop and design what your customers dream of and your team builds enthusiastically In four phases: frame, ideate, design and launch, we guide you through the customer-oriented, co-creative service design process, from the initial idea to the launch of an innovative service. A service developed by your customers. We help you innovate risk-free by involving customers in developments and testing assumptions. Niko interface framework CONTACT FOR MORE INFO With design thinking we introduce solution-oriented thinking in your organization. We teach your team to deal with uncertainties and unknowns in order to come to solutions in an iterative manner. We help you to look at every decision you make through the glasses of your customer. We do that by coaching your team or by taking on the role of Chief Design Officer. In a user experience design process, we walk in the shoes of your customer and experience your service as she does. We redefine your service where necessary so that the experience exceeds all expectations. We let different departments look through the customer's glasses. Community of Practice READ OUR LATEST INSIGHTS ABOUT WAAI Customer journeys provide a sense of empathy for your customer and a clear picture of what the customer can expect. These journeys are inspiring and give great satisfaction to your teams.