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COMMUNITY
OF PRACTICE
INNOVATED
BY DESIGN
MILAN ’24
The CoP Innovated by Design is an excellent program for innovation managers who want to deepen their understanding of best practices in design research, business model innovation, impact evaluation and developing the innovative organisation. The program includes six days over one year, with a focus on theory and expertise during the morning sessions and a focus on applying the theory and exchange of experiences in the afternoon.
Often companies innovate from their core competencies. When we want to develop innovations, it is important to understand for whom we are innovating and in what context our innovation will be of service. We acquire that understanding not from behind our desk but by walking in the shoes of the beneficiaries and working with them to arrive at the best working solution.
We explore with Mariano Cucchi, Design Director at frog Milan Innovation Team in Milan.
Start-ups are built around innovation. Testing, failure and iterative development is in their DNA. But how do I develop the innovation nature of a larger organization with a long history, a hierarchical structure and a multitude of departments? What is the importance of a clear mandate? How do I create a safe space and how do I measure differently than with traditional KPIs?
We explore with Laura Varisco, Interaction and Experience designer with 10+ years of design, research and lead experience.
With the popularization of design thinking, standard templates are increasingly being used to investigate. Unfortunately, there are no standard questions to investigate who the beneficiaries are and what their context is. Nor can you use a simple template to research the environmental factors in which your solution adds value. But how do you design that research?
We explore with Claudio Dell’Era, Professor of Design Thinking for Business at the School of Management – Politecnico di Milano
A business model defines your company’s role in the environment and how it creates value. Business models must meet the needs of the beneficiary and its mental model.
Business Model Innovation helps you do that. By productizing services or vice versa. But also by developing exponential business models.
Tommaso Cesano is cofounder of OSMO, a strategy and design studio that collaborates with companies and startups on brand, product and experience design projects.
Using a design-driven approach, we iteratively build solution. Through co-creation, user research and testing, we explore needs and possibilities. An approach with a multitude of prototypes: such as rough prototypes, clickable mock-ups and low code. These give us insight into the use of our solution without development costs. But how do you get started?
We explore with Federico Feretti and Haier Team
We innovate to improve something in the lives of the people we work for. As we develop, how do we already determine what we want to improve and how do we examine the impact we will make, even before the service or product is there? How do we measure that impact after launch? How do we examine the impacts on the environment? What are the different methodologies?
We explore with Christian Schneider, an Innovation Design Strategist who worked as a designer for Studio De Lucchi, as a program leader for IDEO