The CoP Innovated by Design is an overall excellent evaluated program. Six Fridays over the course of one year, with a focus on theory and expertise during the morning sessions and a focus on applying the theory and exchange of experiences in the afternoon.
Often companies innovate from their core competencies. When we want to develop innovations, it is important to understand for whom we are innovating and in what context our innovation will be of service. We acquire that understanding not from behind our desk but by walking in the shoes of the beneficiaries and working with them to arrive at the best working solution.
With the popularization of design thinking, standard templates are increasingly being used to investigate. Unfortunately, there are no standard questions to investigate who the beneficiaries are and what their context is. Nor can you use a simple template to research the environmental factors in which your solution adds value. But how do you design that research?
Using a design-driven approach, we iteratively build solution. Through co-creation, user research and testing, we explore needs and possibilities. An approach with a multitude of prototypes: such as rough prototypes, clickable mock-ups and low code. These give us insight into the use of our solution without development costs. But how do you get started?
We innovate to improve something in the lives of the people we work for. As we develop, how do we already determine what we want to improve and how do we examine the impact we will make, even before the service or product is there? How do we measure that impact after launch? How do we examine the impacts on the environment? What are the different methodologies?
Start-ups are built around innovation. Testing, failure and iterative development is in their DNA. But how do I develop the innovation nature of a larger organization with a long history, a hierarchical structure and a multitude of departments? What is the importance of a clear mandate? How do I create a safe space and how do I measure differently than with traditional KPIs?
A business model defines your company’s role in the environment and how it creates value. Business models must meet the needs of the beneficiary and its mental model.
Business Model Innovation helps you do that. By productizing services or vice versa. But also by developing exponential business models.