Do you struggle to innovate effectively and with a clear future in mind?
Do you face and fear many uncertainties in innovation?
Are you willing to foster an innovative culture within your organisation?
What we adore to help you achieve
We help you build better innovations. With creative techniques and an iterative approach we help you to stand out
We help to reduce risk in the uncertainty of innovation. With design research we grow understanding of your customers and their needs
We help to build the innovative character of your organisation with our communities of practice and an online community platform
Explore WAAI's Community of Practice
At WAAI, we do more than coach innovation managers and lead projects. We host specialised Communities of Practice, such as "Innovated by Design" and "Strategic Innovation." Starting in October, join us in Ghent, Berlin, Cologne, or Madrid to connect with peers and learn from experts in fields like business model innovation and design research.
CoP Innovated by Design
GHENT | 2024
Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.
CoP Innovated by Design
BERLIN | 2024
Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.
CoP Innovated by Design
COLOGNE | 2024
Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.
CoP Innovated by Design
MADRID | 2024
Learn to uncover the needs to innovate from the perspective of our beneficiaries, to establish an innovation culture and evaluate impact.
>> Innovated by Design
Everyone interested in design and innovation can join our vibrant and free online community Innovated by Design.
At Innovated by Design, we host monthly talks with remarkable speakers such as Houda Boulahbel on Systemic Thinking, Julian Bleecker on Design Fiction and Matt Wallaert on Behavioural Design
>> Join the community
In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork.
This talk is open and free to everyone.
>> RESERVE YOUR SPOT
The book that helps you become the EPIC designer of our tomorrows explores the need for more creative thinking to achieve innovative outcomes. The EPIC Design Maturity Model gives us the tools to get started.
>> ORDER BOOKThe EPIC Design Maturity Model
Empathy
How to consider the needs of the people you work for and their context, in every step of the design of your innovation?
Process
Developing new services and products asks for a safe context in which employees can think creatively and experiment. But there is also a need for a well-developed process.
Impact
How do you consider the impact you want to make ? To what extend is that impact part of your research ?
Character
An impactful innovation you only develop in an organization with an open, inquisitive and supportive character.
